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EXPENDITURES FOR 4th QUARTER 1960 — Estimated Advertiser Expenditure Procter & Gamble ,990,500 General Foods 4,765,700 Lever Brothers 3,779,300 Colgate-Palmolive 3,003,600 Miles Laboratories ....

2,918,700 Bristol-Myers 2,632,200 Standard Brands 2,534,700 B.&W.

Davalle 6 Romany Gardens Sutton, Surrey, England MEXICO CITY OFFICE: Pedro Mario Amaro, Cinco de Mayo 46-4, Mexico City, D. LINCOLN FOR THE AGES 76 Distinguished Americans Tell His Story Edited by RALPH G. They were heard by audiences which certainly aggregated millions of people." BROADCAST MUSIC, INC.

International Stations 625 UTAH: AM Stations 583 Families, Population, Radio & TV Homes 261-742 Broadcasters Assoc 664 UTAH: TV Stations 819 — V — Vaults, Print & Storage 1289 Venezuela TV 1057-1067 VERMONT: AM Stations 586 Families, Population, Radio & TV Homes 261-742 Assoc, of Broadcasters 664 VERMONT TV Stations 820 VIRGINIA: AM Stations 587 Families, Population, Radio & TV Homes 261-742 Assoc, of Broadcasters 664 VIRGINIA: TV Stations 820 VIRGIN ISLANDS: AM Stations . , 619 Vocal Artists 1107 Voice of America 1310 — W WASHINGTON: AM Stations 596 Families, Population, Radio & TV Homes 261-742 Assoc, of Broadcasters 664 WASHINGTON: TV Stations 882 Weil. — Article 666 Weis, Pierre — Article 835 West Germany TV 1055-1063 Western Europe, TV Stations & Sets Overseas 1051-1055 WEST VIRGINIA: AM Stations 603 Families, Population, Radio & TV Homes 261-742 Broadcasters Assoc 664 WEST VIRGINIA: TV Stations 823 Who's Who— TV Film Prod.-Dist 967 Wire Services, News 75 WISCONSIN: AM Stations 607 Families, Population, Radio & TV Homes 261-742 Broadcasters Assoc 664 WISCONSIN: TV Stations 824 Wolf, Sidney J. If you would like an IBS service representative to call on you and explain the full range of new and unique services . Total 1953 2,904,135 3,225,191 211,245 6,370,571 1954 4,007,040 3,183,584 126,410 7,317,034 1955 : 4,217,653 3,090,828 112,603 7,421,084 1956 4,754,787 2,556,845 75,397 7,387,029 1957 3,976,961 2,486,412 96,847 3,560,220 1958 2,936,321 2,080,999 122,762 5,140,082 1959 3,361,406 2,224,762 162,508 5,748,676 1960 3,235,506 2,489,849 219,690 5,945,045 Source: EIA.

RATINGS ARl UAA's Popeye and Warn Popeye scored a No This outstanding reso! Formosa Ave., HO 7-5111 "tabulation of individual market ratings available on req Dennis James Representatives: WILLIAM MORRIS AGENCY 1961 mm PRESENTS TWENTY-FOURTH ANNUAL EDITION RADIO ANNUAL AND TELEVISION YEAR BOOK CHARLES A. L COMMUNITY CLUB AWARDS 20 East 46th Street New York 17, N. 22 ^^^^^^^^^^^^^^^^^^^ 5 ^^^^^ a ^ 55 ^^^^^^^^^^^^^^ 5e EDITORIAL INDEX Station Brokers, Radio-TV 1290 Station Representatives Assoc 1309 STATION REPRESENTATIVES, RADIO-TV 237 STATIONS: Bahamas: AM 1025 British Commercial 1035 Canada: AM 626 Canada: TV 828 Channel Allocations, FCC 1368 Color Equipped Stations 1278 Cuba: AM 1022 Dominican Republic 1024 Educational — NAEB Members 649 FCC Report on Expansion 41 FM— NAFMB Members 1233 Foreign TV 1060 Group Operations 665 Guam: AM 616 Guam: TV 827 Haiti: AM 1024 Homes & Families 261-742 International U. & Canada 625 Jamaica: AM 1025 Mexico: AM 1017 Negro Programming 655 New Foreign TV Stations, 1960 1054 Puerto Rico: AM 616 Puerto Rico: TV 827 Radio-TV Brokers 1290 Radio-TV, Number Per State 261-742 Set for Opening in 1961 257 Total Employment for Nets & Indie TV. Theatres, TV Equipped 701 Networks 713 Network Gross Time Billings 39 Production Types of TV 55 Program Producers 837 Revenue, TV Industry 983 Retail TV Sales 55 Service Firms 1286 Spot Expenditures By Day & Type 983 Spot Expenditures By Product Ill Spot Nat. Advertisers 61 Station Index 743 Stations, British Commercial 1035 Stations, Number in U. WILLIAM FALK Staff Writer THOMAS FITZSIMMONS Night Make-up Editor JIM CALLAGHAN Editorial Researcher JANE CHAMBERS Editorial Assistant DAVID DUNHAM Research Staff BETTY MILLER Statistician Arthur Simon Advertising Manager TED GREEN Columnist LEONARD G. TV Equipped 701 TIME BUYER BIOS 171 Ad Agency Time Buyers Bios 171 Time Billings, Network TV 39 Title Page 1 Todman, Bill — Article 871 Toll-TV 1292 Trade Publications 1311 TRANSCRIPTION AND RECORDING COMPANIES. 859 Treyz, Oliver — Article 714 Turkey TV 1066 TV FILM PRODUCERS AND DISTRIBUTORS 873 TV Film Executive Who's Who 967 Index— TV Executive Bios 968 Film Executive Bios 969 TV Industry Financial Data 983 TV STATIONS IN U. h ^ 2 57 BIG HEVd S FOR / PROGRAM PRODUCERS DIRECTORS Service for Rad'O-TV A service for rao l titut ed gram P^f^&rp. Uer^ which will sug- Wns-Feist-Muifj'' ic f om vts g e"st and gf£» special catalogs lor p ^ ^ ^ needs.

Bucky 1166 L — Lacy, Jack 1188 Lanin, Lester 1148 Lavong, Reggie 1189 Lay ton, Jerry Associates 911 Lea, Margo 1100 Leonard, Herbert B 78 Lescoulie, Jack 52 Levenson, Sam 1087 Liebman, Max, Produc- tions, Inc 844 A Salute 7a RADIO -TELEVISION DAILY piom ALL STAR GOLF NATIONAL PRO FOOTBALL PRESENTS DING DONG SCHOOL MISTER MAGOO THE DICK TRACY SHOW WOMEN'S MAJOR LEAGDE BOWLING Peter de Met Hank Saperstein 30 Love. 118-119 Menacker, Sam 1207 Metlis and Lebow Corp., The 120 MGM Records 861 MGM-TV 882, 883 Miami Beach, City of . .226, 227 NBC Television Net- work 732, 733 Nelson, Ozzie and Harriet 46 New Merritt Enter- prises, Inc 845 Noel, Dick 1106 NTA 888 — O — O'Brien, Tom 1167 Olmsted Sound Studios, Inc 868 _p_ Palmer, Bud 1080 Pan American Public Relations, Ltd 1112 Parsons, Fred 1162 Pathe News 842 Paul, Les 44 Paul, Ralph 1169 Peoples Broadcasting Corporation 20 Peters, Griffin, Wood- ward, Inc 238 Petker, Al 12, 258 Philbin, Jack 838 Phillips. 1114 Powers, Jack 1134 Pressman, Gabe 1132 Preview Theatres, Inc.. 867 Richfield, Saul 1119 Robbins Music Corp 58 Roberts, Clete 1132 Rogers, Bill 1168 Rogers and Cowan 1110 Rote, Kyle 1169 Roth, David Laurence. 933 SESAC, Inc 1008 Sheldon, Herb 1098 Shipley, Bill 1160 SIB Productions, Inc 938 Simms, Hal 1167 Skelton Studios 72 Red Skelton 72 Solters, O'Rourke and Sabinson 1114 Sports Network Inc 88 Sports Publicity Institute, Inc 894 Stark, Howard E 243, 745 Stark, Wilbur 913 Sterling, Jack 1105 Stoessel, Inc., Frederick. As of July, 1960, there were over 5,000 authorized broadcast stations. Of these, 3,483 AM, 579 TV, and 741 FM stations held operating authorizations. A 47 Number of radio stations in Cuba, 1959 (new figures not available) 165 Number of radio stations in Haiti 6 Number of radio stations in Dominican Republic '. 3,447,555 4,319,524 25.3 31,859,979 37,626,147 18.1 Nighttime . 40,270,616 40,693,894 LI 424,207,752 471,487,713 11.1 TOTAL . ,669,469 ,684,822 3.4 7,311,530 2,371,069 8.8 Source: Tv B/LNA-BAR. William Morris Agency 40 Report On FCC Station Expansions In Various Classes Of Broadcasting Year Pending Grants Deletions applications Licensed CP's on air Total on air CP's not on air Total authorized COMMERCIAL AM 1954 . GABBE, LUTZ, HELLER & LOEB Personal Managers DON FEDDERSON PRODUCTIONS Television Counsel &&&&&WS&&&&&&&&&&&&&&&Z COMPARATIVE CLOSING STOCK FIGURES {Continued from Page 47) AMERICAN STOCK EXCHANGE Dec. 31 Company 1959 1960 Plus Minus Capital Cities 9.2 10.4 1.2 Guild 1.4 .2 1.2 Hazeltine Corp 29.4 26.2 3.2 Reeves 1.6 6.1 4.3 Technicolor ".

Scanned from the collections of The Library of Congress AUDIOVISUAL CONSERVATION at The LIBRARY / CONGRLSS Packard Campus for Audio Visual Conservation gov/avconservation Motion Picture and Television Reading Room gov/rr/mopic Recorded Sound Reference Center gov/rr/record \FTER 4 YEARS, STILL J|j MP|NG is. eludes all markets for which ratings are available, regardless of station, time period mder that stations, almost without exception, have been renewing these profitable )grams. 98 Top Network Advertisers 707 Top TV Markets 923 U. Stations 743 Writers 1156 Television Bureau of Advertising 1309 Television Film Assoc 1310 Television Homes in States 742 TV Information Office 1310 TV Program Export Assoc 1310 TENNESSEE: AM Stations 552 Families, Population. DOROTHY THOMAS Advertising Staff Publishers of RADIO-TELEVISION DAILY RADIO ANNUAL-TELEVISION YEAR BOOK WEST COAST OFFICE William R. PUERTO RICAN BUREAU: Antonio Alfonso, Edificio Ochoa, San Juan, P. To the more than 1,200 broadcasters who presented these program series over the past several years. -.00 THE AMERICAN STORY Edited by EARL SCHENCK M1ERS Published in 1956 by Channel Press, Inc.-.00 ALLAN NEVINS, eminent author, historian and twice winner of the Pulitzer Prize, in hrs Intro- duction to-THE American story, writes: "The book is unique, also, in that it grew out of an applica- tion of scholarly talent to the mass media...

cartoons, after four years on the air, are rating higher this year than last. Radio & TV Homes 261-742 Assoc, of Broadcasters 664 TENNESSEE: TV Stations 808 Territories & Possessions: AM Stations 616 TV Stations 827 TEXAS: AM Stations 561 23 nmnm mmm i§\io Mi$ THE NATIONAL DAILY NEWSPAPER OF COMMERCIAL RADIO AND TELEVISION 1501 BROADWAY, NEW YORK 36, N. Weaver, News Editor Harriet Margulies, New York Representative John P. Phone: Hollywood 9-3951' CHICAGO BUREAU Hal Tate 192 N. Phone: ANdover 3-6520 WASHINGTON BUREAU Harry Lando Office: 1126 National Press Building Telephone: Executive 3-4S0S CANADIAN BUREAU Jules Larochelle Room 314, Belmont St., Montreal LONDON BUREAU Peter C. You should feel extremely proud of having played a vital role in the birth of these important books on American history. These papers, now somewhat revised, first reached the public over the radio.

Wacker Dr., DE 2-2030 DALLAS 1511 Bryan St., Rl 7-8553 LOS ANGELES 1041 N. And thus guarantees the program balance which has always been a guiding principle of. Operating WCBS -TV New York, KNXT Los Angeles, WBBM -TV Chicago, WCAU-TV Philadelphia and KMOX-TV St. S 742 TV Stations & Sets Overseas 1051 United States: AM 263 United States: FM 1236 United States: TV 743 Virgin Islands: AM 619 STATISTICS, FACTS & FIGURES 33 Stock Issue Changes in 1960 45 Stock Shot Libraries 1289 Storage Film Vaults 1289 Story & Play Brokers 1073 Subscription TV 1292 Sweden TV 1056-1066 Switzerland TV 1066 — T — TELEPHONE NUMBERS, RADIO-TV Chicago 102 Los Angeles 103 New York 100 Washington 103 TELEVISION YEAR BOOK Facing 704 All-American Favorites 93 Artists ! 638 Average Number of Employees 1072 Color Equipped Stations 1278 Expense Items of TV Stations 57 Expense of Net & Inde Stations 739 Financial Revenues 983 FCC Channel Allocations 1368 Film Commercial Producers 925 Film Producers-Distributors 873 Foreign TV Stations 1060 Homes By States 742 Motion Pic. QUEEN Managing Editor JO RANSON Associate Editor H. 24 ^^^^^^^^^^^^^^^es^2s^^^^$^ EDITORIAL INDEX Families, Population, Radio & TV Homes 261-742 Assoc, of Broadcasters 664 TEXAS: TV Stations 811 Thailand TV 1059-1066 Theatres, Motion Pic. 1028 Associated Press 4 and Run of Book Atlantic Television, Inc.. 122 Big 3 Music Corporation, Inc 58 Biograph Studios, Inc 903 Bontempis, The 1096 Boone, Pat 10 Brandy Company 1116 Briggs, Lillian 1094 Britten, Bill 1092 Broadcast Advertisers Reports, Inc 740 Broadcast Editorial Reports, Inc 846 Broadcast Music, Inc.. 0(NH05(N«D05(MOt 00 r H C i i i i i i i i Kj OOOOOOOO j^OOOOOOOO » o o o o o o o o co oo"o o"o"o"o"o* cooooooooo ^r HCMCO^LOCOt-00 o o o o o o o o o o o o^o^o o^ o"o"o"o"o" o o o o o r-Tc M CO"-^LO" C/J 0Q C/J C/J C/J I I I I I o o o o o o o o o o o"o"o"o"o" o o o o o o to o o o r H - r H of CO" Tf o o o o o LO O ee-o A ° §5 o t- o"^ 2 u O O) ^^ ^ -a j cc5 K * b- OS LO Tt* fe O r H CO 00 W r H CO CO r* o 90 r?

A matter of principle In 1960 the five CBS Owned television stations devoted nearly 14 million dollars worth of station time and facilities to non-network public affairs programs and announcements. In a real sense, the stations' commercial success makes possible this wealth of public affairs programming. CBS TELEVISION STATIONS A Division of Columbia Broadcasting System, Inc. Silverberg Editor Radio Annual— TV Year Book ROBERT I. Manager, Office: 58 Kamiyama-Cho, Shibuya-Ku, Tokyo; Telephone: 46-4324. Executive Office 1776 Broadway New York, New York PLaza 1-4352 California Studio 731 N. WEbster 1-1639 26 — A — ABC Films, Inc 884 ABC Paramount 865 ABC Radio Network. 196, 197 ABC Television 716,717 Ad-Staff, Inc 993 Alber, David O., Associates 1114 Alexander, M & A, Productions, Inc 910 Allen, Mel 1208 AM Radio Sales Co 240 Anthony, Julian 1136 Armbrister, Cyril 1120 ASCAP 984 Associated British-Pathe . Polly 1083 Berle, Milton 36 Biever & Stein Prods., Inc. p^ecrenesse, Director in North America 972 Fifth Avenue, New York 21, New York • REgent 4-1501 56 COCMt-OSCOfc-CMOOOt-t~COOi C-CMOS o OTC0?

159 92 29 18 18 14 17 12 11 226 304 389 431 536 679 822 2,565 2,719 2,871 3,044 3.218 3,328 3,442 18 13 25 35 35 49 41 2,583 2,732 2,896 3.079 3 253 3.377 3,483 114 108 124 159 100 123 98 2,697 2.840 3,020 3.238 3.353 3.500 3,581 COMMERCIAL FM 1953 29 79 54 41 37 26 18 22 8 5 6 10 24 57 71 114 551 529 525 519 519 526 578 700 29 24 15 11 11 22 44 41 580 553 510 530 530 548 622 741 21 16 12 16 31 86 147 171 6 27 1955 31 1957 40 5 153 1960 165 769 912 EDUCATIONAL FM 1953 13 1954 9 1955 7 1956 13 1 2 3 4 5 3 8 4 3 1 1 5 2 6 2 11 106 117 121 126 135 144 150 161 3 3 I 4 106 117 124 126 135 147 154 165 10 6 3 10 13 10 11 16 116 123 1 11 1959 16 157 165 I960 20 181 COMMERCIAL TV 19 67 81 58 25 13 21 22 36 200 127 128 129 125 114 106 104 137 186 344 427 475 481 298 321 310 175 129 91 98 402 458 496 519 556 566 579 171 121 113 132 109 101 74 5 24 1960 22 667 653 TV TRANSLATOR 1957 74 6 7 3 48 34 27 19 17 92 158 233 24 41 92 158 233 33 64 87 69 74 1958 60 302 EDUCATIONAL TV 1 11 8 9 7 7 14 29 37 40 19 12 3 6 7 20 26 32 43 47 21 23 21 16 17 41 1957 8 49 1958 4 53 1959 6 1960 6 59 64 Any seeming discrepancy in the relation of grants and deletions during the year to total authorizations at the close of the year is due to reinstatement of some deleted authorizations and other considerations impossible to detail in this general table. 41 Broadcast Services — Authorizations Of Different (lasses At (lose of '60 June 30, Class 1959 Commercial AM 3,500 Commercial TV 667 Educational TV 59 TV Translator 245 Auxiliary TV 991 Experimental TV 20 Commercial FM 769 Educational FM 165 International 3 Remote Pick-up 3,630 Studios-Transmitter Link 59 Developmental Low Power Auxiliary 12 Total 10,120 June 30, Increase or 1960 (Decrease) 3,581 81 653 (14) 64 5 302 57 1,093 102 24 4 912 143 181 16 5 2 4,279 649 65 6 4 4 16 4 11,179 1,059 Data On Operating And Construction (At Close of Fiscal 1960) Operating Class Authorization Commercial AM 3,483 Commercial TV 579 TV Translator 233 Educational TV 47 Commercial FM 741 Educational FM 165 Total 5,048 * Source: FCC.



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